So, with that in mind, here are the best ways to get Spotify followers in 2021. And followers are the only source of consistent streaming numbers. It might seem counterintuitive, but high streaming numbers are not the end goal consistent streaming numbers are. Instead, you should be finding ways to get people to listen to your music repeatedly, add it to their own libraries, and tell other people about you. In the same way, you can’t rely on week-long playlist placements (even on Spotify’s editorial playlists, which I’ll talk about later) to drive your streams and grow your audience. Those regulars then act as a real-life algorithm, designed to keep the restaurant in business, and steadily convert new customers into more regulars over time. Instead, a restaurant’s goal is to create loyal customers: people who know the waiters’ names, and follow the Instagram page, and are the first to try new menu items when they debut. Think of your music as an independent restaurant, and your followers as regular customers.Īn independent restaurant can’t rely on first-time customers or out-of-town tourists to keep it alive if they did, any slow months (or global pandemics) would really take a toll on the business. To illustrate the importance of Spotify followers, this is the metaphor that I like to use. Just get them to hit this button:Įxcept, you know, on your profile instead of Taylor Swift’s. The best way to guarantee that you get consistent streams on Spotify is simple: get people to follow you. If you want to see success as an artist these days, it’s all but necessary to have a platform-specific strategy for getting your music heard. But for better or for worse, Spotify has largely cornered the market on music streaming. The word “algorithm” belongs among the most boring words in the English language, and after the great purge of tracks receiving fraudulent streams this year, paying borderline-sketchy companies for growth on the platform is increasingly frowned upon. If you’re an independent artist marketing your own music, then the world of Spotify can seem daunting.
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